In yet another throwback branding effort, Nickelodeon just purchased the rights to the Teenage Mutant Ninja Turtles brand. For a mere $60 million, Leonardo, Michelangelo, Donatello, and Raphael were theirs. Before even getting the brand, Nick started working on the many platforms that it could profit from TMNT from feature films, online gaming, television cartoons, and of course through merchandising toys, clothing, and anything else you can imagine.
About their purchase, the Nickelodeon President said, "We are extremely happy to have the opportunity to be able to focus on this property and creatively reintroduce it to a new generation of kids." Of course they're happy. It seems that there are few animated brands that appeal to the male 7-12 year-old set, so the acquisition of the Teenage Mutant Ninja Turtles is perfect. Fortunately, TMNT can easily be converted into the tech age and it already seems to have a nice balance of humor and action. Good luck, Nick. Sounds like a good move to me.
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