A well-timed story was just released announcing the return of a famous animated brand that has been around since 1949. Classic Media, a large brand media company, released a statement saying that Casper is going to be reintroduced to a new generation of children through a new CGI animated series on the Cartoon Network, a greeting card line, and with new clothing designs.
This news is especially important because 2009 marks the 60th anniversary for who is referred to as everyone's favorite nonthreatening apparition. In further news, there will be a Casper the Friendly Ghost theme park starting construction in Dubai next year, so if there was any question whether this brand had international potential, it's been answered. Casper the Friendly Ghost is worth $1 Billion. I would not have guessed it was worth that much, but perhaps the broad market appeal is raising the brand value.
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