I have never heard of Ruff Ruffman. I would think that you were making it up if you mentioned it to me, but this character is apparently extremely popular. Why haven't I heard of him? Because he's on PBS so he can't be turned into a huge, lucrative brand like those on Disney and Nickelodeon...or can he? The Boston Globe reports that Ruff Ruffman is more popular than the Jonas brothers and "High School Musical" with 6-to-8-year olds. The article mentions that PBS tends to be highly watched by children who haven't started elementary school, but once they do, viewership is lost to cable channels and the Internet. PBS is working on taking measures to keep viewers after school starts. On top of this, we don't know who Ruffman is because the creators are very cautious to take the lovable, educational character and turn it into a full fledged money-making machine. They don't want parents to lose respect for the value of the character. This sounds like a great beginning position to be in. It's like you have a huge diamond that needs to be polished and you want to make sure the right person shines it so it doesn't get damaged. No matter what, you still have a diamond. With the right brand managers and marketing moves, there's no reason why Ruffman can't make tons of money and remain a valuable brand to parents.
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